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The Marketing Of Ethanol Conversion Kits
By Mr Ethanol | July 1, 2008
StimulationBlog:
Swedish media are full of reports on new laws and regulations that come into effect today on 1st July. From a car and environmental perspective perhaps the most important one is the possibility to now legally convert gasoline cars to run on ethanol/E85.
According to reports the interest for the (not yet available) conversion kits is high. 
Only certain kits are approved, and after the actual tinkering, the modification needs to be approved by the Swedish Motor Vehicle Inspection Company (Bilprovningen). The price for conversion is about 10-15 000 SEK and after approval the car is reclassified as ‘environmentally friendly’.
Two thoughts on this.
One of the major sellers of the conversion kits (BSR (swe)) market the kits on their web page with the headline: “Drive on E85 in your gasoline car and get increased power as well”. This phenomena of using power as the argument is well known from the marketing of the Saab Biopower for example. In my view it is a tragic step in the wrong direction. Not only a new fuel is necessary, but also cars that consume a lot less of it. Converting to ethanol for power reasons and thereby using more fuel overall is not a positive development. And since small cars already consume less gasoline, these cars will not likely be converted to the same extent. Thus Sweden will get an even thirstier car fleet with this ‘conversion law’. Read full article.
Topics: Ecology, Ethanol, Green Business, News, Trends |
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