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Brazil Shoulders Ethanol Demand Growth
By Mr Ethanol | July 22, 2007

Melquiades Soares, with a sixth-grade education, became a cane cutter in Brazil’s center-south at age 16, following in the footsteps of his mother, a 40-year veteran of Sao Paulo’s cane fields.
Cane cutting, an exhausting job once done by slaves, has been among the only means of survival for young Brazilians with little education. But Soares’ prospects changed a few years ago, when he was trained to operate a mechanized harvester.
“I get a little more money and am more comfortable now,” said Soares, 35.
Experts say turnarounds like his are becoming more common, as demand for sugar cane from the booming ethanol industry is forcing Brazil’s cane sector to abandon outdated practices.
World demand for ethanol as a fossil fuel substitute has brought the biggest expansion in Brazil’s cane production since the beginning of its ethanol program in the 1970s.
With the boom in cane planting, environmental and health concerns have come into focus, pressuring the industry to stop the practice of burning cane fields to clear foliage and pests for manual cutting.
“I don’t have a crystal ball, but the reduction in manual cutting is the trend given the move toward mechanization,” said Remigio Todeschini, president of Fundacentro, a Labor Ministry foundation that oversees working conditions.
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