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    Toyota Launches New Luxury Hybrid

    By Mr Ethanol | May 17, 2007

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    Industry Week:
    Toyota Motor Corp. on May 17 launched what it called its most advanced hybrid vehicle yet as part of a drive to roll out more eco-friendly cars, which have helped it become the world’s top-selling automaker. Toyota said its new Lexus LS600h and LS600hL are the world’s most advanced hybrid cars by bringing together a 5.0-liter V8 engine with full-time all-wheel drive. Existing Lexus hybrids have 3.3 to 3.5-liter V6 engines. Toyota said it has designed the four-wheel braking system to recover energy and lead to a more substantial reduction in carbon-dioxide emissions. Toyota put the new on sale initially only in Japan, an unusual approach for the automaker, which first launched the Lexus brand in the U.S., 16 years before its debut here.

    “Without protecting the environment, there is no future,” Toyota president Katsuaki Watanabe said as he showed off the new sedan in Tokyo. “Our top priority is sustainable mobility,” he added. “We are aiming to make the system smaller and lighter so that hybrid systems can go into smaller cars.”

    The new Lexus will go on sale in 37 countries or territories in Europe, North America and Asia starting next month. In Japan, it costs between 9.7 million and 15.1 million yen (US$80,500-$125,400) before tax. Toyota has set an initial sales target of 7,000 of the new Lexus hybrid models globally in the six months after their launch, 4,000 of them in Japan.

    Topics: Cars, Industry, News |


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